Works with your CRM, or as your CRM.
The AI Sales Operating System for retail banking
Run your whole sales force in one place: leads, calls, targets and incentives.
- Agentic AI
- Instant eligibility check
- Product recommendations
Personal finance · Credit cards · Auto lease · Mortgage
What sets Assenta apart
Three capabilities, working together on every lead
01 · Assenta AI
Agentic AI that finds the problem and drafts the fix
More than 25 AI agents check your sales operation every 30 minutes. When something is off, they explain why and draft the fix: tasks for the right people, leads moved to the agents who will call them, an e-mail to credit. A manager approves with one click, and every decision is logged.
- AI finds the risk
- Drafts the fix
- You approve
- Assenta does it, and logs it
An assistant for every role
Eight assistants, from head of sales to back office. Ask in English or Arabic; answers come from live data, limited to the user's part of the bank.
Morning briefing
Every manager starts the day with a short briefing written from their own numbers.
Approve from the chat
When an answer recommends an action, the manager reviews the exact plan and approves it there.
Explain this number
Tap any figure on a dashboard to see where it comes from and what is driving it.
Your model, your country
Point Assenta at the AI model you approve, in your own country or cloud.
On, masked or off
Mask customer data before it reaches the model, or switch AI off. Every AI call is logged.
02 · Instant eligibility check
Know the answer before the application
A full credit decisioning engine and finance calculator runs your bank's own credit policy on every lead, in seconds. Agents see what the customer qualifies for while they are still on the call.
Every product, every variant
New finance, top-up and buy-over, with or without salary transfer, and every card type.
The real numbers
Maximum amount, instalment, tenor, profit rate and debt burden ratio, from your policy matrix.
Affordable by design
Accountable income and a monthly living budget cap the instalment, as responsible lending requires.
Clear reasons
When a product fails, the agent sees which rule failed and can request an exception.
Salary-transfer what-if
Shows how much more, or how much cheaper, if the customer moves their salary.
Ask the policy
Agents ask Assenta AI about the policy in plain words. It never promises an approval.
Your credit team still makes the final decision in your loan system.
How the eligibility check works03 · Product recommendations
The three best offers for every customer, with the pitch written
Assenta ranks every offer the customer is eligible for by fit, value, affordability and approval odds, and keeps the top three with the reasons. Assenta AI then writes the phone pitch and the WhatsApp message, in English or Arabic, in your bank's name.
- Pre-approved offers, top-ups and cross-sell, all in the ranking
- Customers who don't qualify for what they asked for are matched to what they can get
- One tap to accept: the product is set and the follow-up is scheduled
The benefits
What changes for your bank
Targets hit more often
The gap shows up in the first week, with the fix already drafted, not at month end.
Fewer rejected applications
Agents submit what passes your policy, so credit and back office work on files that can book.
More from every customer
The best offers, pre-approved offers, top-ups and cross-sell, on every call.
Faster turnaround
Every stage runs on a clock, and stuck files are chased before customers complain.
Lower cost to run sales
One system replaces spreadsheets and chat groups, with no CRM licences for agency staff.
Incentives without disputes
Points and payouts are worked out in the system, and every agent can see their own.
Built for every role
One system, from the head of sales to the newest agent
Start the day knowing where the month stands.
- Sales against target, by product and team
- A morning briefing written by Assenta AI
- Decisions to approve, with the fix already drafted
Coach the team that needs it, today.
- Team and agent performance against target
- Pipeline by stage, with files past turnaround time
- Approvals and exceptions waiting for you
The right offer, before the call ends.
- Today's leads, calls and follow-ups in one list
- Eligibility and the best offers on every call
- Points and what they are worth, on their own screen
Every file moving, none forgotten.
- Work queues with turnaround clocks
- Documents to collect, by agent and branch
- Stuck files raised before they become complaints
Agency staff, paid and trained in one system.
- Agency HR, attendance and payroll
- Incentive points turned into pay, with a clear statement
- Assenta Academy courses and certification
Two ways to start
With your CRM, or as your CRM
Already have a CRM? Assenta runs alongside it.
- Keep your CRM for the customer view and service.
- Assenta adds what the CRM leaves out: eligibility, best offers, targets and incentives, telesales, follow-up, back office, agency payroll and training.
- Bring agency and telesales staff on board without CRM licences.
- Start with one sales unit, then grow.
No CRM yet? Assenta is your CRM.
- One system for leads, customers and your whole sales team.
- Replace spreadsheets and chat groups with live pipelines and dashboards.
- Live in weeks, not a year-long CRM project.
- Grow from one sales unit to the whole retail bank.
Sits beside your loan system. Applications and final credit decisions stay in the systems you already run. Assenta runs the sales side around them.
The platform
Everything your sales force runs on
- Lead
- Call
- Eligibility & offer
- Application
- Back office
- Follow-up
- Booked
Leads & allocation
Lead 360, AI lead allocation, pre-approved offers, top-up and cross-sell.
Telesales
Call queues, daily quotas, calling plans, calling hours and the do-not-call register.
Eligibility & offers
The credit decisioning engine, calculator and best-offer ranking, on every lead.
Applications
Every stage tracked beside your loan system, with turnaround times and stuck files chased.
Approvals & exceptions
Exceptions, memos and pre-approvals through one approval engine, with limits by role.
Back office & follow-up
Document collection, back-office queues, follow-up and fulfilment.
Targets & incentives
Targets, points, campaigns and gamification. Agents see what their points are worth at any time.
People
Agency HR and payroll, and Assenta Academy for training and certification.
Insight & control
Dashboards for every role, the sales funnel, campaign return on spend and a full audit trail.
Assenta Service
Complaints and service requests, on the same platform
Assenta Service gives your contact centre and branches one desk for cases, complaints and service requests. Staff see the whole customer in one view, work every channel from one queue and answer from a shared knowledge base, with turnaround clocks set to your regulator's rules.
When a customer asks for a product, the request goes straight to sales as a hot lead. Run Assenta Service with Assenta Sales, or on its own.
Explore Assenta Service- Received and acknowledged by SMS
- Assigned to card services
- Customer also asked about a personal finance top-up
Security and integration
Your data stays with your bank
Your premises or Oracle Cloud
Assenta runs in your data centre or in your own Oracle Cloud (OCI) tenancy. No vendor hosting.
Single sign-on
Staff sign in with your Microsoft Entra ID or Active Directory accounts, under your own access policies.
Open integration
REST APIs connect Assenta with your loan system, core banking and CRM.
Every screen in scope
Each user sees only their part of the organisation, in every list, report, search and AI answer.
Full audit trail
Every change, approval and AI action is recorded: who, what and when.
Arabic built in
Full right-to-left screens, Arabic search and Arabic AI answers. Not a translation pack.
See a head of sales' day in Assenta
A 30-minute demo, in English or Arabic, on a sales month like yours.